Global Collaboration

Trevor Hale, Co-Founder, CEO

With almost 30 years of global communications experience in mobility, technology and luxury industries, including 15 years in Asia (11 in mainland China), Trevor is a seasoned strategic counselor for C-suite executives, with a track record of leadership, entrepreneurship, creative storytelling, public affairs and crisis management. He is a sought-after media trainer who has helped leaders across the world prepare for media interviews. In addition to leading communications in North America, he has helped numerous multinational companies establish and grow their presence in China, India, Southeast Asia, Middle East and Africa. He has conceived award-winning experiential programs, including expeditions following the footsteps of both T.E. Lawrence in Jordan and Roy Chapman Andrews in the Gobi.

Prior to founding Fruition Global Communications, he served as global Chief Communications Officer for Xinfu leadership consultancy.

He has extensive corporate experience, having led communications for Fortune 100 companies and brands including Mercedes-Benz, Ford, Jeep, INFINITI, Chrysler and others, as well as serving as a press chief for the Olympic Games. He helped establish Daimler Northeast Asia in Beijing at the beginning of China's auto boom. He was the architect of Ford’s Asia expansion communications plan while leading communications for Ford in Asia Pacific in Shanghai during unprecedented growth in China, India and Southeast Asia. He helped establish Ford’s Middle East and Africa region in Dubai – a startup at a 120-year-old company - spanning 63 countries across the region. He also served as global Chief Communications Officer for INFINITI through three chairmen and significant upheaval at parent Nissan.

He was a finalist for PR Week’s global in-house professional of the year in 2020 as well as the top PR executive in Asia Pacific. He is the international delegate at large for the Public Relations Society of America and an active member of The Explorers Club.

He serves as a senior associate with Go Crisis, a global crisis response organization.  He began his career as a journalist at a small daily newspaper in Alabama and holds a bachelor’s degree from the University of Alabama in Birmingham.