Reputation Thought Leadership Narrative Crisis Mitigation Experiential Media
“There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened. To be successful, you need to be a person who makes things happen.”
- Commander Jim Lovell, who served on the crew of Apollo 8 and Apollo 13. The iconic “earthrise” photo was taken from Apollo 8 and considered to be one of the most significant photos in the history of mankind. Lovell, who Trevor Hale was privileged to engage with through the Explorers Club, has to be one of the best case studies in keeping a cool head during a crisis, an attribute we try to emulate.